Detonated
DETONATED is a gaming news publication designed to deliver top-tier video game journalism without wasting the reader's time. The publication is dedicated to providing readers with daily updates on news, rumors, and leaks in the gaming ecosystem with a focus on quality and efficiency.
Daily news. Dropping the bomb. Boom.
Built from the Ground Up
Tasked with building DETONATED from the ground up, we collaborated on a brand identity and website design to launch the brand’s entry into the gaming news industry. The website aims to reflect the no-nonsense approach that we wanted the entire brand to embody.
By paying homage to gaming culture, the website has an aesthetic that resonates with its audience while maintaining an emphasis on clarity and usability.
Key design elements:
- Grid-based layout for structured, easy-to-navigate content presentation.
- Minimalist UI focused on delivering news with maximum efficiency, ensuring readers access what they need fast.
- Clear categorization of news types and read-times so that readers can drop in, find the news they're looking for, and get out.
- Beautifully crafted dark mode. Because getting flash-banged is even more annoying in real life.
It's a Bombshell, Baby!
The branding needed to speak directly to a dedicated gaming audience, balancing aesthetic appeal with the practicality of delivering news quickly and efficiently. As gamers ourselves, we understand the struggle of looking for quick guides and having to scroll through nonsense.
All throughout the website, merch, and brand, you can find nods to the content creator's personal brand and to gaming culture in general. Every element was crafted to resonate with gamers who appreciate both the art of gaming and the beauty of a well-organized, intuitive platform.
