Heirloom Co.
Heirloom Co. is the passion project of a DIY YouTuber who found overwhelming success from selling her own projects and embodying a love for handcrafted, vintage-inspired goods. The concept brings their vision to life through a user-friendly e-commerce website, paired with package design that reflects a commitment to quality, sustainability, and nostalgia.
Handcrafted with Heart, Designed for Life.
Vintage Cottagecore at its Core:
The Heirloom Co. brand identity was crafted to embody an emphasis on timeless quality, with a nostalgic nod to the vintage aesthetics that the client is known for. The logo and visual elements incorporate old-school typography and soft, earthy colors that evoke warmth, history, and style in a way that fast-fashion can't. The packaging design features minimalist yet elegant motifs, designed with eco-friendly materials that align with the brand’s sustainable agenda, ensuring that every aspect of the customer experience feels both premium and environmentally conscious. Every bit of the packaging design takes nods from history. From vintage, European-inspired postcards delivered in every order to illustrations that look like they're straight out of an old botanical magazine, every bit of Heirloom is Cottagecore at its core.
Beautiful, High-Converting Website Design:
With every web design project, there is always a fine line between best practices to drive sales and having a beautiful and experiential product. Thankfully, we were able to do both. Utilizing a heavily customized version of Shopify's Content Management System (CMS), the backend is easy for anyone to use and manage orders, without having to balance dozens of e-commerce and digital marketing tools.
The website was designed with a customer-centric experience, blending functionality with beauty. Every page, from the homepage to the individual product listings, was meticulously crafted to be intuitive yet immersive. This combination of self-sufficiency, aesthetic coherence, and growth-focused features allows Heirloom Co. to flourish as both an e-commerce platform and a brand that resonates with its audience.
