Playground
Playground is an apparel brand based in Knoxville, Tennessee, blending the great outdoors with a Y2K design style. Their goal is to create pieces that resonate with the easygoing Volunteer spirit while making a statement to the wild west.
Vintage and Trendy!
Starting as an Etsy store and pop-up booth at local markets, Playground has evolved into a brand with a distinctive aesthetic: a playful combination of vintage outdoorsy vibes and western spirit. Recognizing the over-saturation of college students reselling ripped, frat-inspired t-shirts and vintage clothing that often lacked any visual consistency, Playground set out to disrupt the norm.
Their designs evoke a sense of nostalgia while staying modern and fresh, blending traditional elements with a contemporary twist. Each item is designed to feel like an instant favorite, the kind of shirt you’d take on a road trip, a hike, or just your everyday journey. It's a big world, let's make it our playground.
